Year in Review

A strange... but positive year!

Here at Georgie Smedley Group, we are sad to see our doors close for the third time in under a year. However, it's not all doom and gloom; although 2020 was a questionable year for everyone, it was quite a big year for both our team and the nail industry as a whole. We still managed to launch some incredibly beautiful new collections, throw a COVID-19 safe event in there, as well as open the doors to our new location. Whilst we throw it back and celebrate some of 2020's best moments, let's hope for some more victories in the year 2021, no matter how big or small.

On January 31st, the Gelish Spring 2020 Editor's Picks collection arrived, and it is easily one of the most stunning collections Gelish has ever launched! Featuring popular shades including Call My Blush, I Speak Chic and Barely Buff, all six colours are beautiful staples that us here at GS Group believe you NEED in your collection! We have loved seeing all your designs using this collection for the past year, and of course look forward to seeing more. We were also lucky enough to launch the products in dip as well as polish, for those of you that are loving dip powders.

Unfortunately, we were forced to close by the pandemic from March until early August. However, in June we were able to launch the vibrant collection that is Gelish and Morgan Taylor MTV Switch on Colour. We absolutely adored this collection, as it gave us, our educators and ambassadors the blast of colour and happiness that we needed during this time. Launching as both polishes and Dip, the MTV Collection boasted bright pinks, red, purples and blues perfect for any summer look, all with a pop of shimmer!

On August 3rd, Georgie Smedley Group were able to open the doors to their gorgeous new premises in Clacton-On-Sea! Although the building is unfinished due to delays caused by the pandemic, it already looks great and the team are loving their new open-plan office space and warehouse. The team welcomed three new members of staff including two apprentices that are currently learning the ropes of both the sales department and the warehouse. Though the entire world hit a bit of a stand-still in 2020, Georgie Smedley Group were still trying hard to grow and expand. We can't wait to welcome you into our gorgeous new training room once it is complete and safe to do so.

On September 7th, we were able to celebrate the opening of the new premises by inviting some of our educators for a grand tour! We also ate, drank and partied the night away (Covid safely!) at My Big Fat Greek Taverna for the evening, inviting our educators, ambassadors and of course our HQ team. This was a very important evening for all those who are part of the GSG family, as many of us were meeting for the first time. It was great to put some faces to the names of those we work with everyday, as well as connecting with people we hadn't seen for months prior. The food and drinks went down a treat, and everyone enjoyed dancing, networking, making friends and most importantly, tasting some delicious new cocktails!

We were able to get incredibly excited again come Autumn, as we launched the amazing Disney Villains Collection! The beauty of these shades is that although designed for those spooky looks, these colours could easily be used across the entire festive period, with red, green and silver shades that are perfect for the winter period. With shades based on our favourite villains such as Maleficent, Ursula and Cruella De Vil, the collection included some of the teams favourite shades of all time, especially the silver shade 'Fashion Above All'. You guys have created some of our favourite looks of the year with this collection, and we have loved the excitement and passion for these colours.

How could we do a best of 2020 post without mentioning the absolute GAME CHANGER that is Soft Gel?! In October, we were excited to tell our followers all about Soft Gel, the new system from Gelish that makes applying enhancements much faster, easier and efficient. We are so excited about what 2021 will hopefully bring for Soft Gel, and we can't wait to train you all in the new system. Our Soft Gel collection features five sets of extremely light tips that feel just like your own nails and are pre-shaped to your perfect style and length... we've got you covered! It also features a new touch-activated lamp that makes application so easy and speedy. Those of us at HQ that have tried Soft Gel nails are never looking back, and we know so many of you will feel the same.

Here at Georgie Smedley Group, we understand how tough the last year has been, and we thank you for sticking by us during the pandemic. It is clear that even in the worst of times, our community can stick by each other and support one another, and it's been beautiful to see. It's especially important to celebrate small victories at a time like this, and although it's been a struggle, it's even more important than ever to be grateful and thankful for all the positives that have come from 2020. Don't forget to reminisce on the good times, as well as looking forward to the light at the end of the tunnel!

Chloe Johnson


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