Gelish Malva £ PURE BEAUTY - SPRING 2023

Gelish and Morgan Taylor are pleased to announce the launch of the new Pure Beauty collection for Spring of 2023. With its dynamic range of subdued pastels balanced by popping spring hues, Pure Beauty takes you to a place where the loveliness of nature is at the tips of your fingers. The collection shades are inspired by flowers, foliage, and all the elements of the natural landscape around us.

This season set your manicure on the bright path with Bed of Petals, a pink creme, and Malva, a medium purple creme. Color lovers looking to create a springtime manicure grounded in nature should be sure to try the gorgeous slate blue cre?me, Test The Waters, or the earthy moss green creme, Leaf It All Behind. Rounding out the Pure Beauty color palette are the softer seasonal hues Radiant Renewal, a dusty coral creme, and Pretty Simple, a light nude creme.

“The Pure Beauty collection was inspired by the colors, textures, and tones we see during the spring season,” says Danny Haile, CEO and Founder of Gelish Soak-Off Polish. This color range features a mix of shade that are eye catching but still soft and subtle enough to be the perfect transition out of winter and into the brighter days ahead!

This collection includes six NEW shades:

• Malva – Medium Purple Creme